Program Information

The Marketing major focuses on the many areas of marketing in the service and manufacturing industries. The focus is the delivery of goods and services and the allocation of resources to successfully do so. Courses are offered in the following areas; Consumer Behavior, Advertising, Market Research, Marketing Management and Services Marketing.  Careers in marketing are available in a variety of fields. Students are encouraged to pursue a psychology, graphic design, or creative writing minor.

For more information on the Marketing major and other business related programs, click here.

Degree Information

Degree: Bachelor of Science (B.S.) with a major in Marketing

(120 credit hours) Requirements are subject to change.

Contact Information

For more information about the Marketing major, contact Professor Brenda Canning, at (413) 748-3348, chairperson of the Business Management Department or the Admissions Office at (800) 343-1257.

Curricular Requirements

General Education Program (40 - 46 credits)

The General Education program at Springfield College is informed by its century-old Humanics tradition of educating the whole person in spirit, mind, and body, for leadership in service to humanity. These requirements have the goal of developing literate, thoughtful, socially responsible students, and instilling in them a spirit of inquiry into the nature of humankind and the universe. Towards those ends, the requirements emphasize and encourage: the acquisition of knowledge, understanding, and competency essential for the improvement of the human condition in a diverse society; a search for personal and spiritual values; and the development of an understanding and appreciation of physical well-being. 

For specific requirements, see the General Education Program (40 - 46 credits)  section.

II. Major Requirements (45 credits)

• BUSM 150 - Introduction to Business Credits: 3
• BUSM 210 - Principles of Accounting I Credits: 3
• BUSM 211 - Principles of Accounting II Credits: 3
• BUSM 215 - Principles of Management Credits: 3
• BUSM 221 - Principles of Marketing Credits: 3
• BUSM 250 - Business Communications Credits: 3
• BUSM 310 - Business Information Systems Credits: 3
• BUSM 315 - Financial Management Credits: 3
• BUSM 335 - Business Ethics Credits: 3
• BUSM 425 - Marketing Management Credits: 3
• BUSM 430 - Business Data Analysis Credits: 3
• BUSM 478 - Business Law Credits: 3
• BUSM 492 - Strategic Management Credits: 3
• ECON 200 - Principles of Macroeconomics Credits: 3
• ECON 205 - Principles of Microeconomics Credits: 3

IIa. Additional Requirements (12 credits)

Select four courses from the following:

• BUSM 318 - Advertising Credits: 3
• BUSM 345 - Consumer Behavior Credits: 3
• BUSM 347 - Marketing Research Credits: 3
• BUSM 365 - Sales and Selling Credits: 3
• BUSM 370 - Electronic Commerce Credits: 3
• BUSM 372 - Services Business Managing and Marketing Credits: 3
• BUSM 377 - Social Media Marketing Credits: 3
• MKTG 486 - Marketing Internship Credits: 1-6

• (note: a maximum of 3 credits in MKTG 486 may be used toward the required additional selective credits)

Electives (to complete a minimum of 120 credits)