Apr 15, 2024  
2019-2020 Springfield College Undergraduate Catalog 
2019-2020 Springfield College Undergraduate Catalog [ARCHIVED CATALOG]




Program Information

The Marketing major focuses on the many areas of marketing in the service and manufacturing industries. The focus is the delivery of goods and services and the allocation of resources to successfully do so. Courses are offered in the following areas; Consumer Behavior, Advertising, Market Research, Marketing Management and Services Marketing.  Careers in marketing are available in a variety of fields. Students are encouraged to pursue a psychology, graphic design, or creative writing minor.

For more information on the Marketing major and other business related programs, click here.

Degree Information

Degree: Bachelor of Science (B.S.) with a major in Marketing

(120 credit hours) Requirements are subject to change.

Contact Information

For more information about the Marketing major, contact Professor Brenda Canning, at (413) 748-3348, chairperson of the Business Management Department or the Admissions Office at (800) 343-1257.

Curricular Requirements

General Education Program (40 - 46 credits)

The General Education program at Springfield College is informed by its century-old Humanics tradition of educating the whole person in spirit, mind, and body, for leadership in service to humanity. These requirements have the goal of developing literate, thoughtful, socially responsible students, and instilling in them a spirit of inquiry into the nature of humankind and the universe. Towards those ends, the requirements emphasize and encourage: the acquisition of knowledge, understanding, and competency essential for the improvement of the human condition in a diverse society; a search for personal and spiritual values; and the development of an understanding and appreciation of physical well-being. 

For specific requirements, see the General Education Program (40 - 46 credits)  section.

IIa. Additional Requirements (12 credits)

Select four courses from the following:

Electives (to complete a minimum of 120 credits)