Program Information

The Marketing major focuses on the many areas of marketing in the service and manufacturing industries. The focus is the delivery of goods and services and the allocation of resources to successfully do so. Courses are offered in the following areas; Consumer Behavior, Advertising, Market Research, Marketing Management and Services Marketing.  Careers in marketing are available in a variety of fields. Students are encouraged to pursue a psychology, graphic design, or creative writing minor.

For more information on the Marketing major and other business-related programs, click here.

To view a major program sequence to assist with course planning, click here.

Degree Information

Degree: Bachelor of Science (B.S.) with a major in Marketing

(120 credit hours) Requirements are subject to change.

Contact Information

For more information about the Marketing major, contact Dr. Mark Suazo, at (413) 748-3200, chairperson of the Business Management Department or the Admissions Office at (800) 343-1257.

Curricular Requirements

I. Core Curriculum (40 credits)

This Core Curriculum is faithful to the Springfield College mission and further strengthens the Humanics philosophy of educating students in spirit, mind, and body. It is a cornerstone of a Springfield College education. Regardless of one’s major, it provides a strong, developmental, and holistic foundation for leaders in service to humanity. Upon completion, all graduates will be prepared to learn, lead, and serve in diverse, multicultural, and global contexts as well as in any career path they may choose. They will have the knowledge, habits of the mind, skills, and abilities to face unexpected situations and challenges, the values and attitudes for self-motivation and a vision of service that stems from hope, optimism and making a difference, as well as the self-determination to maintain a healthy and active lifestyle.

View the Core Curriculum Requirements (40 credits)  section for a complete list of the domains and courses therein.

II. Major Requirements (45 credits)

• BUSM 150 - Introduction to Business Credits: 3
• BUSM 210 - Principles of Accounting I Credits: 3
• BUSM 211 - Principles of Accounting II Credits: 3
• BUSM 215 - Principles of Management Credits: 3
• BUSM 221 - Principles of Marketing Credits: 3
• BUSM 250 - Business Communications Credits: 3
• BUSM 310 - Business Information Systems Credits: 3
• BUSM 315 - Financial Management Credits: 3
• BUSM 335 - Business Ethics Credits: 3
• BUSM 425 - Marketing Management Credits: 3
• BUSM 430 - Business Data Analysis Credits: 3
• BUSM 478 - Business Law Credits: 3
• BUSM 492 - Strategic Management Credits: 3
• ECON 210 - Principles of Macroeconomics Credits: 3
• ECON 205 - Principles of Microeconomics Credits: 3

IIa. Additional Requirements (12 credits)

Select four courses from the following:

• BUSM 318 - Advertising Credits: 3
• BUSM 345 - Consumer Behavior Credits: 3
• BUSM 347 - Marketing Research Credits: 3
• BUSM 365 - Sales and Selling Credits: 3
• BUSM 370 - Electronic Commerce Credits: 3
• BUSM 372 - Services Business Managing and Marketing Credits: 3
• BUSM 377 - Social Media Marketing Credits: 3
• MKTG 486 - Marketing Internship Credits: 1-6

• (note: a maximum of 3 credits in MKTG 486 may be used toward the required additional selective credits)

III. Electives

To complete a minimum of 120 credits