Program Information

(15 credits)

The Marketing minor is designed to provide students with the knowledge and skills to contribute to the marketing function of an organization. The coursework exposes students to a wide variety of topics critical to the strategic decision-making of the business. Coverage areas include concepts related to product and service development, promotional efforts, distribution, pricing strategy, and service quality. Students are required to complete the Introduction to Business course in order to provide a broad overview of the functional areas of business. The required Principles of Marketing course lays the foundation for other marketing courses to present a more specialized focus. Beyond the two course requirements, students are permitted the opportunity to tailor their minor program to their interests by selecting from a range of marketing electives.

For more information on the Marketing minor and other business-related programs, click here.

To view a minor program sequence to assist with course planning, click here.

Contact Information

For more information about the Marketing minor, contact Professor Brenda Canning, at (413) 748-3348, chairperson of the Business Management Department.

I. Required Courses (6 credits)

• BUSM 150 - Introduction to Business Credits: 3
• BUSM 221 - Principles of Marketing Credits: 3

II. Additional Requirements (9 credits)

Select three courses from the following: (Note these selectives may not be used to satisfy another major or minor offered through the Business Management Department.)

• BUSM 318 - Advertising Credits: 3
• BUSM 345 - Consumer Behavior Credits: 3
• BUSM 347 - Marketing Research Credits: 3
• BUSM 365 - Sales and Selling Credits: 3
• BUSM 370 - Electronic Commerce Credits: 3
• BUSM 372 - Services Business Managing and Marketing Credits: 3
• BUSM 377 - Social Media Marketing Credits: 3
• BUSM 425 - Marketing Management Credits: 3