BUSM 347 - Marketing Research

The course provides students a comprehensive introduction to the fundamentals of the marketing research process. Coverage of the course includes research design, quantitative and qualitative data collection, data analysis, and the interpretation of results. Students will be asked to complete a course project that will encompass the development and execution of a marketing research study.
Credits: 3

Prerequisites: BUSM 221 - Principles of Marketing

Academic Catalog

BUSM 347 - Marketing Research