BUSM 221 - Principles of Marketing

This is an introductory course to the field of marketing. While a wide variety of topics are discussed in the course, particular attention is paid to the four basic elements of marketing: product, price, place, and promotion. In addition, the course highlights broader marketing domains such as the marketing concept, marketing research, consumer behavior, the product lifecycle, and services marketing.
Credits: 3

Prerequisites: BUSM 150 - Introduction to Business

Academic Catalog

BUSM 221 - Principles of Marketing