Dec 26, 2024  
2023-2024 Springfield College Catalog 
    
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2023-2024 Springfield College Catalog [ARCHIVED CATALOG]

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BUSM 372 - Services Business Managing and Marketing

This course examines marketing fundamentals and strategies for service organizations.  The course will address a wide array of service marketing issues including: the elements of service quality, buyer behavior, managing the service encounter, the pricing of services, effective communication strategies for service organizations, the management of service employees, service blueprinting, marketing research concepts for services, and service error recovery strategies.
Credits: 3

Prerequisites: BUSM 221 - Principles of Marketing  


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