BUSM 345 - Consumer Behavior

The purpose of this course is to provide students with an understanding of the consumer decision-making process. Through lectures and assignments, students will examine how managers may use their understanding of consumer tendencies to develop successful marketing strategies. The course is designed to be both descriptive, and that theories and concepts are discussed, and application oriented, in that case studies, in class exercises, and class projects are utilized.
Credits: 3

Prerequisites: BUSM 221 - Principles of Marketing

Academic Catalog

BUSM 345 - Consumer Behavior