Dec 21, 2024  
2019-2020 Springfield College Catalog 
    
Catalog Navigation
  Catalog Home
  Welcome to Springfield College
  Senior Leadership Team
  Major Programs of Study
  General Education Requirements - Undergraduate Students
  Course Descriptions
  Graduate Study
  Academic Policies
  Confidentiality of Student Records
  Admissions Information
  Financial Aid
  Tuition and Fees
  Springfield College Security and Fire Safety Report
  Accreditation and Disclosure Statements
  Academic Support
  Student Life
  Veterans
  Regional Campuses
  Trustees
  Administrative Staff
  Faculty
  Important Numbers
  Academic Calendar
  Addendum
  Students
HELP
2019-2020 Springfield College Catalog [ARCHIVED CATALOG]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)

BUSM 350 - Marketing for Non-Profit Organizations

This course focuses on the application of marketing theory and techniques used in the nonprofit sector, with emphasis on consumer/client behavior, public relations, product/service development, pricing, and advertising.

Prerequisites & Notes
BUSM 221 - Principles of Marketing  



Credits: 3









Facebook this Page (opens a new window)
Tweet this Page (opens a new window)