May 01, 2024  
2017-2018 Springfield College School of Professional and Continuing Studies 
    
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2017-2018 Springfield College School of Professional and Continuing Studies [ARCHIVED CATALOG]

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MOML 677 - Marketing and Public Relations for Nonprofit Organizations

This course introduces basic knowledge and understanding of strategic marketing and public relations for nonprofit organizations. Case studies are used to illustrate how nonprofit organizations effectively communicate with the client and the general public in order to build awareness, manage their public image and achieve their mission.

Credits: 2








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