Apr 22, 2024  
2023-2024 Springfield College Catalog 
2023-2024 Springfield College Catalog

Marketing Minor

Return to {$returnto_text} Return to: Academic Programs

Program Description

The Marketing minor is designed to provide students with the knowledge and skills to contribute to the marketing function of an organization. The coursework exposes students to a wide variety of topics critical to the strategic decision-making of the business. Coverage areas include concepts related to product and service development, promotional efforts, distribution, pricing strategy, and service quality. Students are required to complete the Introduction to Business course in order to provide a broad overview of the functional areas of business. The required Principles of Marketing course lays the foundation for other marketing courses to present a more specialized focus. Beyond the two course requirements, students are permitted the opportunity to tailor their minor program to their interests by selecting from a range of marketing electives.

Program Highlights

Degree: N/A

Required Credits: 15

School: School of Arts and Sciences

Department: Business

Modality: On-Ground

Locations: Main Campus (Springfield)

Additional Information: https://springfield.edu/programs/marketing

Undergraduate Curriculum Overview

The Academic Advising Center provides the following repositories of sequencing and curriculum guides for all undergraduate majors and minors to assist with course planning:  

Additional Notes:

  • There may be circumstances where credit totals do not reflect coursework that is eligible to count towards Core Curriculum and Major Requirement sections of a major simultaneously.
  • Degree requirements are subject to change. 

I. Minor Requirements (15 credits)

A. Required Courses (6 credits)

B. Selectives (9 credits)

Select 9 credits from the following list: (Note these selectives may not be used to satisfy another major or minor offered through the Business Management Department.)

Return to {$returnto_text} Return to: Academic Programs