Marketing

Degree: Bachelor of Science (B.S.) with a major in Marketing

(120 credit hours) Requirements are subject to change.

Business is one of the most popular majors nationwide. A business degree is very versatile in that is valued in a wide variety of industries. The Business Management major at Springfield College prepares students for leadership and managerial roles within organizations. The curriculum is designed to provide students with the business knowledge base skills that will prepare them for achievement in their chosen fields. Core business course offerings are centered on the functional business areas of finance, marketing, accounting, economics, and management. Concentrations are available in each area. Courses provide a blend of theory and the application of concepts.

For more information about the Marketing major, contact either Professor Brenda Canning, at (413) 748-33348 or Dr. Michael Musante, at (413) 748-3203, (Co-chairpersons of the Business Administration Department) or the Admissions Office at (800) 343-1257.

I. General Education Program (40 - 46 credits)

The General Education program at Springfield College is informed by its century-old Humanics tradition of educating the whole person in spirit, mind, and body, for leadership in service to humanity. These requirements have the goal of developing literate, thoughtful, socially responsible students, and instilling in them a spirit of inquiry into the nature of humankind and the universe. Towards those ends, the requirements emphasize and encourage: the acquisition of knowledge, understanding, and competency essential for the improvement of the human condition in a diverse society; a search for personal and spiritual values; and the development of an understanding and appreciation of physical well-being. For specific requirements, see the General Education Program section or the Sequencing Guide for this major.

II. Major Requirements (45 credits)

BUSM 150 - Introduction to Business Credits: 3
BUSM 210 - Principles of Accounting I Credits: 3
BUSM 211 - Principles of Accounting II Credits: 3
BUSM 215 - Principles of Management Credits: 3
BUSM 221 - Principles of Marketing Credits: 3
BUSM 250 - Business Communications Credits: 3
BUSM 310 - Business Information Systems Credits: 3
BUSM 315 - Financial Management Credits: 3
BUSM 335 - Business Ethics Credits: 3
BUSM 425 - Marketing Management Credits: 3
BUSM 430 - Business Data Analysis Credits: 3
BUSM 478 - Business Law Credits: 3
BUSM 492 - Strategic Management Credits: 3
ECON 200 - Principles of Macroeconomics Credits: 3
ECON 205 - Principles of Microeconomics Credits: 3

IIa. Additional Requirements (12 credits)

Select four courses from the following:

ARTS 103 - Studio in Computer Graphics Credits: 3
or
CISC 103 - Studio in Computer Graphics Credits: 3
BUSM 318 - Advertising Credits: 3
BUSM 345 - Consumer Behavior Credits: 3
BUSM 347 - Marketing Research Credits: 3
BUSM 365 - Sales and Selling Credits: 3
BUSM 370 - Electronic Commerce Credits: 3
BUSM 372 - Services Business Managing and Marketing Credits: 3
MKTG 486 - Marketing Internship Credits: 1-6
(note: a maximum of 3 credits in MKTG 486 may be used toward the required additional selective credits)

Academic Catalog

Marketing

I. General Education Program (40 - 46 credits)

II. Major Requirements (45 credits)

IIa. Additional Requirements (12 credits)

III. Electives (to complete a minimum of 120 credits)