May 25, 2024  
2017-2018 Springfield College Undergraduate Catalog 
    
2017-2018 Springfield College Undergraduate Catalog [ARCHIVED CATALOG]

BUSM 350 - Marketing for Non-Profit Organizations


This course focuses on the application of marketing theory and techniques used in the nonprofit sector, with emphasis on consumer/client behavior, public relations, product/service development, pricing, and advertising.

Prerequisites & Notes
BUSM 221 - Principles of Marketing  



Credits: 3