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Dec 09, 2024
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2017-2018 Springfield College Undergraduate Catalog [ARCHIVED CATALOG]
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BUSM 221 - Principles of Marketing This is an introductory course to the field of marketing. While a wide variety of topics are discussed in the course, particular attention is paid to the four basic elements of marketing: product, price, place, and promotion. In addition, the course highlights broader marketing domains such as the marketing concept, marketing research, consumer behavior, the product lifecycle, and services marketing.
Prerequisites & Notes BUSM 150 - Introduction to Business
or
permission of instructor.
Credits: 3
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