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Apr 25, 2025
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2004-2005 Springfield College Undergraduate Catalog [ARCHIVED CATALOG]
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MGTE 121 - Principles of Marketing This course surveys the foundations, principles, and functions of marketing with
a thorough treatment of the core topics of market segmentation, consumer behavior,
and the elements of the marketing mix. Marketing is examined from a broadened
viewpoint including nonprofit organizations and service firm strategy, as well
as tangible goods.
Prerequisites & Notes MGTE 150.
Credits: 3 s.h
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