Apr 25, 2025  
2004-2005 Springfield College Undergraduate Catalog 
    
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2004-2005 Springfield College Undergraduate Catalog [ARCHIVED CATALOG]

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MGTE 121 - Principles of Marketing

This course surveys the foundations, principles, and functions of marketing with a thorough treatment of the core topics of market segmentation, consumer behavior, and the elements of the marketing mix. Marketing is examined from a broadened viewpoint including nonprofit organizations and service firm strategy, as well as tangible goods.

Prerequisites & Notes
MGTE 150.

Credits: 3 s.h


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