MGTE 121 - Principles of Marketing

This course surveys the foundations, principles, and functions of marketing with a thorough treatment of the core topics of market segmentation, consumer behavior, and the elements of the marketing mix. Marketing is examined from a broadened viewpoint including nonprofit organizations and service firm strategy, as well as tangible goods. Major sections are often offered in the spring, while non-majors’ sections are generally offered in the fall.

Prerequisites & Notes
MGTE 150.

Credits: 3 s.h

Academic Catalog

MGTE 121 - Principles of Marketing