May 04, 2024  
2020-2021 Springfield College Catalog 
    
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2020-2021 Springfield College Catalog [ARCHIVED CATALOG]

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SMRT 350 - Marketing and Public Relations for Sport and Recreation Management

This course examines the application of marketing and public relation principles.  Primary concepts include: public relations as a management function; the marketing, advertising, and research process; media relations; corporate sponsorship; communications and evaluation. 

Credits: 3









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