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May 18, 2024
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2005-2006 Springfield College Undergraduate Catalog [ARCHIVED CATALOG]
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MGTE 121 - Principles of Marketing This course surveys the foundations, principles, and functions of marketing with a thorough treatment of the core topics of market segmentation, consumer behavior, and the elements of the marketing mix. Marketing is examined from a broadened viewpoint including nonprofit organizations and service firm strategy, as well as tangible goods.
Prerequisites & Notes MGTE 150W.
Credits: 3 s.h
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