Program Description

The Marketing major focuses on the many areas of marketing in the service and manufacturing industries. The focus is the delivery of goods and services and the allocation of resources to successfully do so. Courses are offered in the following areas; Consumer Behavior, Advertising, Market Research, Marketing Management and Services Marketing.  Careers in marketing are available in a variety of fields. Students are encouraged to pursue a psychology, graphic design, or creative writing minor.

Undergraduate Curriculum Overview

The Academic Advising Center provides the following repositories of sequencing and curriculum guides for all undergraduate majors and minors to assist with course planning:  

• Sequencing Guides - Majors 
• Sequencing Guides - Minors

Additional Notes:

• There may be circumstances where credit totals do not reflect coursework that is eligible to count towards Core Curriculum and Major Requirement sections of a major simultaneously.
• Degree requirements are subject to change. 

I. Core Curriculum (40 credits)

This Core Curriculum is faithful to the Springfield College mission and further strengthens the Humanics philosophy of educating students in spirit, mind, and body. It is a cornerstone of a Springfield College education. Regardless of one’s major, it provides a strong, developmental, and holistic foundation for leaders in service to humanity. Upon completion, all graduates will be prepared to learn, lead, and serve in diverse, multicultural, and global contexts as well as in any career path they may choose. They will have the knowledge, habits of the mind, skills, and abilities to face unexpected situations and challenges, the values and attitudes for self-motivation and a vision of service that stems from hope, optimism and making a difference, as well as the self-determination to maintain a healthy and active lifestyle.

View the Core Curriculum Requirements (40 credits)  section for a complete list of the domains and courses therein.

II. Major Requirements (57 credits)

III. Electives (to complete a minimum of 120 credits)