Oct 05, 2024  
2023-2024 Springfield College Catalog 
    
2023-2024 Springfield College Catalog [ARCHIVED CATALOG]

SMRT 350 - Marketing and Public Relations for Sport and Recreation Management


This course examines the application of marketing and public relation principles.  Primary concepts include: public relations as a management function; the marketing, advertising, and research process; media relations; corporate sponsorship; communications and evaluation. 
Credits: 3