May 19, 2024  
2017-2018 Springfield College Undergraduate Catalog 
2017-2018 Springfield College Undergraduate Catalog [ARCHIVED CATALOG]

BUSM 347 - Marketing Research

The course provides students a comprehensive introduction to the fundamentals of the marketing research process. Coverage of the course includes research design, quantitative and qualitative data collection, data analysis, and the interpretation of results. Students will be asked to complete a course project that will encompass the development and execution of a marketing research study.


Prerequisites & Notes
BUSM 221 - Principles of Marketing  

Credits: 3