May 22, 2024  
2017-2018 Springfield College Undergraduate Catalog 
    
2017-2018 Springfield College Undergraduate Catalog [ARCHIVED CATALOG]

SMRT 350 - Marketing and Public Relations for Sport and Recreation Management


This course examines the application of marketing and public relation principles.  Primary concepts include: public relations as a management function; the marketing, advertising, and research process; media relations; corporate sponsorship; communications and evaluation. 

Credits: 3