May 22, 2024  
2017-2018 Springfield College Undergraduate Catalog 
2017-2018 Springfield College Undergraduate Catalog [ARCHIVED CATALOG]

BUSM 425 - Marketing Management

This course emphasizes the understanding navigation of modern marketing series. In this capstone course, marketing strategy is emphasized. The course is designed to provide the opportunity for critical analysis of real marketing problems. Course assignments. Allow students to apply marketing knowledge and develop their decision-making skills. The course generally features case study, group projects, and simulations.

Prerequisites & Notes
BUSM 221 - Principles of Marketing  

Credits: 3