May 19, 2024  
2017-2018 Springfield College Undergraduate Catalog 
2017-2018 Springfield College Undergraduate Catalog [ARCHIVED CATALOG]

BUSM 372 - Services Business Managing and Marketing

This course examines marketing fundamentals and strategies for service organizations.  The course will address a wide array of service marketing issues including: the elements of service quality, buyer behavior, managing the service encounter, the pricing of services, effective communication strategies for service organizations, the management of service employees, service blueprinting, marketing research concepts for services, and service error recovery strategies.

Prerequisites & Notes
BUSM 221 - Principles of Marketing  

Credits: 3