May 19, 2024  
2017-2018 Springfield College Undergraduate Catalog 
    
2017-2018 Springfield College Undergraduate Catalog [ARCHIVED CATALOG]

BUSM 370 - Electronic Commerce


The course explores the effective use of technology and marketing of goods and services. The course highlights the rapidly evolving world of Internet marketing and strategies firms can use to utilize Internet as an effective marketing tool. Students gain insights and skills necessary to integrate the various functions of management with new electronic technologies and media. The course cover such topics as commercial payment systems, social media tools, website design and Internet advertising.

Prerequisites & Notes
BUSM 150 - Introduction to Business  

and

BUSM 221 - Principles of Marketing  



Credits: 3