May 19, 2024  
2017-2018 Springfield College Undergraduate Catalog 
2017-2018 Springfield College Undergraduate Catalog [ARCHIVED CATALOG]

BUSM 365 - Sales and Selling

The course examines the role of the sales process in current business. The study is made of the components that make up the selling process from the early stages of the sale through closing the sale. Students analyze the importance of relationship selling to ensure long-term success. Assignments and in class exercises are utilized in order to allow students to better comprehend the principal after patience of selling. In addition, the issues involved in managing a sales force are addressed.

Prerequisites & Notes
BUSM 221 - Principles of Marketing  

Credits: 3