Jan 29, 2025  
2016-2017 School of Professional and Continuing Studies Undergraduate Catalog 
    
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2016-2017 School of Professional and Continuing Studies Undergraduate Catalog [ARCHIVED CATALOG]

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HSBA 120 - Principles of Marketing

This course provides a solid understanding of the basic concepts, tools, strategies, and tactics necessary to develop effective marketing strategies organizational sustainability and human services sector. Students will gain insight into real-world marketing strategies that will enable them to design effective marketing strategies.  The focusis on the marketing mix, including determining customer’s needs in order to provide the right product; choosing the most effective distribution channel; establishing suitable pricing levels by balancing profitability with customer appeal and motivating purchases through targeted promotions. Marketing strategies will be examined in the context of customers demographics, market competition, and business environments, considering the uniqueness of the human services sector.

Credits: 3


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