Feb 04, 2025  
2015-2016 School of Professional and Continuing Studies Graduate Catalog 
    
2015-2016 School of Professional and Continuing Studies Graduate Catalog [ARCHIVED CATALOG]

MOML 677 - Marketing and Public Relations for Nonprofit Organizations


This course introduces basic knowledge and understanding of strategic marketing and public relations for nonprofit organizations.  Case studies are used to illustrate how      nonprofit organizations effectively communicate with the client and the general  public in order to build awareness, manage their public image and achieve their mission.

Credits: 2