Jul 25, 2024  
2004-2005 Springfield College Undergraduate Catalog 
2004-2005 Springfield College Undergraduate Catalog [ARCHIVED CATALOG]

SMRT 350W - Public Relations

This course is designed to provide students with the basic knowledge of public relations by focusing on its practices, concepts, and evolution. Primary concepts include: public relations as a management function; the marketing, advertising, and research process; media relations; communications; and evaluation. Emphasis is placed on cases analysis, problem solving, development, presentation of student campaigns, and examination of public relation practices in modern society.

May fulfill WAC.

Credits: 3 s.h