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Aug 31, 2024
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2004-2005 Springfield College Undergraduate Catalog [ARCHIVED CATALOG]
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MGTE 325W - Marketing Management This course emphasizes the utilization and understanding of modern marketing
strategies. Through real world exposure, the marketing process is examined including
marketing research, consumer behavior, market segmentation, strategic planning,
and the marketing mix-product, price, place, and promotion. Through working on
real life marketing plans, students gather data, analyze marketing options, and
prepare workable solutions.
Prerequisites & Notes ECON 205, MGTE 210, 215 and 121. May fulfill WAC.
Credits: 3 s.h
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