May 22, 2024  
2004-2005 Springfield College Undergraduate Catalog 
2004-2005 Springfield College Undergraduate Catalog [ARCHIVED CATALOG]

MGTE 325W - Marketing Management

This course emphasizes the utilization and understanding of modern marketing strategies. Through real world exposure, the marketing process is examined including marketing research, consumer behavior, market segmentation, strategic planning, and the marketing mix-product, price, place, and promotion. Through working on real life marketing plans, students gather data, analyze marketing options, and prepare workable solutions.

Prerequisites & Notes
ECON 205, MGTE 210, 215 and 121. May fulfill WAC.

Credits: 3 s.h