Jun 20, 2024  
2004-2005 Springfield College Undergraduate Catalog 
2004-2005 Springfield College Undergraduate Catalog [ARCHIVED CATALOG]

MGTE 318 - Advertising

This course introduces the richness and variety of the real world of promotion with a focus on advertising. A study is made of advertising lessons in marketing, campaign objectives, creative strategy, planning, and evaluative research. Thought-provoking, real-world opportunities are approached to personally involve students in the practical applications of advertising.

Prerequisites & Notes
MGTE 121 or 325 or permission of the instructor.

Credits: 3 s.h