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Oct 08, 2024
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2009-2010 Springfield College Graduate Catalog [ARCHIVED CATALOG]
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BUSM 625 - Marketing Management
Marketing Management emphasizes the utilization and understanding of modern marketing strategies. Through real world exposure, the marketing process is examined including marketing research, consumer behavior, market segmentation, strategic planning, and the marketing mix-product, price, place, and promotion. Through working on real life marketing plans, students gather data, analyze marketing options, and prepare workable solutions.
Credits: 3
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