BUSM 618 - Advertising

This course introduces the richness and variety of the real world of advertising. A study is made of advertising lessons in marketing, campaign objectives, creative strategy, planning, and evaluative research. Thought provoking, real-world concepts and controversies are approached to personally involve students in the practical applications of advertising.

Prerequisites & Notes
MGTE 121 or 325 or permission of the instructor.

Credits: 3

Academic Catalog

BUSM 618 - Advertising