BUSM 645 - Consumer Behavior

This course is designed to examine the use of consumer behavior research and theory as a central element of business strategy, especially in marketing. Students study the activities involved in obtaining, consuming, and disposing of products and services.

Prerequisites & Notes
MGTE 121 or 325, ECON 205, and either PSYC 101 or SOCI 101, or permission of instructor.

Credits: 3

Academic Catalog

BUSM 645 - Consumer Behavior