SMRT 652 - Public Relations

This course is designed to provide students with a basic knowledge of public relations by focusing on its practices, concepts, and evolution. Primary concepts include public relations as a management function, marketing, advertising, research processes, media relations, communication, and evaluation. Emphasis is placed on case analysis, problem solving, development, and presentation of student campaigns and examinations of public relations practices in modern society.

Credits: 3

Academic Catalog

SMRT 652 - Public Relations