Apr 19, 2024  
2019-2020 Springfield College Catalog 
    
2019-2020 Springfield College Catalog [ARCHIVED CATALOG]

Course Descriptions


 

Biology

  
  • BIOL 132 - Anatomy and Physiology Concepts I Lab


    This laboratory course includes anatomical and histological studies, regional dissection of preserved pigs, experiments and demonstrations of principles underlying physiological processes, and extensive use of multimedia computer applications.

    Prerequisites & Notes
    Co-requisite: Students must also register for BIOL 130 - Anatomy and Physiology Concepts I  or permission of Instructor.



    Credits: 1








  
  • BIOL 133 - Anatomy and Physiology Concepts II Lab


    This laboratory course includes anatomical and histological studies, regional dissection of preserved pigs, experiments and demonstrations of principles underlying physiological processes, and extensive use of multimedia computer applications.

    Prerequisites & Notes
    Co-requisite: Students must also register for BIOL 131 - Anatomy and Physiology Concepts II  or permission of Instructor.



    Credits: 1








  
  
  
  
  
  
  • BIOL 253 - Human Anatomy and Physiology II Laboratory


    Part II of BIOL 252. This laboratory course includes anatomical and histological studies, regional dissection of preserved cats, experiments and demonstrations of principles underlying physiological processes, and extensive use of multimedia computer applications.

    Prerequisites & Notes
    Co-requisite: Students must also register for BIOL 251 - Human Anatomy and Physiology II  or permission of Instructor.



    Credits: 1








  
  • BIOL 260 - General Ecology


    This course studies the structural and functional aspects of ecosystems covering food chains, material cycling, limiting factors, populations, interactions, adaptations, succession, diversity, and world biomes. Fieldwork and competency in techniques for ecosystems analysis are stressed. WAC requirement includes keeping a log and field reports examined by the instructor and the writing center. As a social justice course, environmental issues relating to economic class, gender, religion, race, and ability are examined.  Time is allocated for connecting social justice to ecological concepts.

    Prerequisites & Notes
    Co-requisite: Students must also register for the corresponding lab, BIOL 261 - General Ecology Laboratory .



    Credits: 3








  
  • BIOL 261 - General Ecology Laboratory


    This hands-on, lab/field course develops comfort and competency in currently acceptable methods of environmental analysis and the applications of ecological principles in real-life situations, occasionally with experts in various fields.
    This course is primarily field trip oriented.

    Prerequisites & Notes
    Co-requisite: Students must also register for BIOL 260 - General Ecology  or permission of Instructor.



    Credits: 1








  
  • BIOL 264 - Flora and Fauna of New England


    Extending from the Canadian border, south to Long Island sound, New England is the northernmost part of the United States. The six states that comprise the region-Maine, New Hampshire, Vermont, Massachusetts, Connecticut, and Rhode Island-together cover 63,012 square miles. Five of the six states are coastal; New England’s coastline is more than 6100 miles long. Vermont is the only inland state; still, much of its western border is defined by 120 mile long Lake Champlain. New England is a region of high mountains, valleys, rolling plateaus, lakes, rivers, and seacoasts, an extremely varied landscape with a diverse flora and fauna and a unique land-use history. This course focuses on the flora and fauna of New England, especially the ever-changing force of New England and the six primary forest regions, in addition to the amphibians, reptiles, birds, and mammals found throughout New England.

    Prerequisites & Notes
    BIOL 121 - Bioscience I   & BIOL 123 - Bioscience I Laboratory  

    and

    BIOL 122 - Bioscience II   & BIOL 124 - Bioscience II Laboratory  

    or

    BIOL 101 - Basic Concepts of Modern Biology   & BIOL 102 - Basic Concepts Laboratory  

    Co-requisite: Students must also register for the corresponding lab, BIOL 266 - Flora and Fauna of New England Laboratory  



    Credits: 3








  
  
  • BIOL 266 - Flora and Fauna of New England Laboratory


    This lab/field course is designed to apply the principles of plant recognition, their habitats, collection, and uses. Field trips to all major New England habitats are conducted; trips to arboretums and student-directed investigations are carried out.

    Prerequisites & Notes
    Co-requisite: Must register for BIOL 264 - Flora and Fauna of New England  or permission of Instructor.



    Credits: 1








  
  • BIOL 267 - Introductory Horticulture Laboratory


    This is a lab/field course designed for the hands-on application of the principles of plant propagation and care. Field trips to various horticultural facilities and computer applications of landscape design are included.

    Prerequisites & Notes
    Co-requisite: Must register for BIOL 265 - Introductory Horticulture  or permission of Instructor.



    Credits: 1








  
  
  • BIOL 271 - Plant Biology Laboratory


    This course is designed to orient students to work with plants in the lab and field. Many field trips are conducted to observe plants in ways, which illustrate the principles of plant biology. Student-directed lab/field experiences are employed to allow for ownership in one or more principles. Visits to Smith College and other arboretums are included.

    Prerequisites & Notes
    Co-requisite: Students must register for BIOL 270 - Plant Biology  

    or

    permission of Instructor.



    Credits: 1








  
  
  
  
  
  
  
  • BIOL 317 - General Microbiology Laboratory


    This one credit hour laboratory course is designed to accompany the lecture course 
    General Microbiology.  There are two primary portions of the course.  During the first 
    portion, laboratory safety and various basic techniques for the isolation, cultivation,
    identification, and quantitation of microorganisms will be introduced and skills in use of these techniques will be developed.  In the second portion of the course, students will practice the techniques they have learned to isolate and identify an unknown bacterium from a mixed culture.

    Prerequisites & Notes
    Corequisite: Students registered for BIOL 315 - General Microbiology  must register for BIOL 317 or have permission of Instructor.



    Credits: 1








  
  • BIOL 320 - International Tropical Field Research


    This course exposes students to international travel and field research.  Students will explore ecology, energy, conservation, and the diversity of tropical ecosystems.  Students travel with faculty to a tropical field site in Central America for 10 days in the January session before Spring classes start.  Students collect empirical data to test biological and ecological hypotheses.  Additionally, students will be exposed to local culture regarding land use and biodiversity.  Upon returning from the field site, students meet throughout the spring semester to analyze the data collected, write a research paper and present their results at Scholars in Action.

    Prerequisites & Notes
    Students should pass the following courses with a grade of C- or better:

    BIOL 121 - Bioscience I  

    BIOL 122 - Bioscience II  

    BIOL 123 - Bioscience I Laboratory  

    BIOL 124 - Bioscience II Laboratory   



    Credits: 4








  
  
  
  
  • BIOL 381 - Genetics Laboratory


    This course provides hands-on experience in the field of genetics.  Classical (Mendelian) genetic crosses, genetic mapping of disease  genes, and how genes are inherited in a population are shown using computer simulations.  Molecular methods are employed to understand recombinant technology and the molecular basis of genetics.  DNA fingerprinting, locating a specific gene in the genome, and the determination of 
    mutagenic substances are examples of modern experiments performed in the laboratory.

    Prerequisites & Notes
    Co-requisite: Students must also register for BIOL 380 - Genetics  or permission of Instructor.



    Credits: 1








  
  
  • BIOL 409 - Research Methods in Cell Biology Laboratory


    This laboratory course emphasizes the methods of cell and molecular biology research. Topics include cell culture, DNA isolation and cloning, separation and identification of biology macromolecules, and data analysis and presentation.  Students design and execute an original research project.

    Prerequisites & Notes
    Students must also register for BIOL 408 - Research Methods in Cell Biology  

    or

    permission of Instructor.



    Credits: 1








  
  
  • BIOL 421 - Cellular Physiology Laboratory


    Students perform laboratory exercises that elucidate the important concepts in cell physiology. They gain experience using current laboratory methods including enzyme assays, protein gel electrophoresis, chromatography, spectrophotometry and cell  
    fractionation.  

    Prerequisites & Notes
    Co-requisite: Students must also register for BIOL 420 - Cellular Physiology  

    or

    permission of Instructor.



    Credits: 1








  
  
  • BIOL 486 - Biology Internship / Field Experience


    The internship highlights academic study with a focus in biology or other related areas. It offers students the opportunity to testclassroom theory, align career goals, develop a professional outlook, improve communication skills, and deepen the understanding of the application of biological principles in a professional setting. Academic credit is dependent upon the number of hours spent at the internship aite. The course is for junior and senior biology and sports biology majors only.

    Prerequisites & Notes
    BIOL and SBIO majors only



    Credits: 1-6









Business

  
  • BUSM 433 - International Finance


    This course introduces students to the international dimensions of the finance function of multinational firms. Students examine global financial markets that affect the operations of international businesses. Topics covered may include foreign currency exchange, international financial markets, the balance of payments, international banking, risk management, and investment decisions in the global marketplace. Financial opportunities and challenges of expanding into various international markets are analyzed.  

    Prerequisites & Notes
    BUSM 315 - Financial Management  



    Credits: 3








  
  • HSBA 120 - Principles of Marketing


    This course provides a solid understanding of the basic concepts, tools, strategies, and tactics necessary to develop effective marketing strategies for organizational sustainability and human services sector. Students will gain insight into real-world marketing strategies that will enable them to design effective marketing strategies. The focus is on the marketing mix, including determining customer’s needs in order to provide the right product; choosing the most effective distribution channel; establishing suitable pricing levels by balancing profitability with customer appeal and motivating purchases through targeted promotions. Marketing strategies will be examined in the context of customerdemographics, market competition, and business environments, considering the uniqueness of the human services sector.

    Credits: 3








  
  • HSBA 130 - Principles of Economics


    This course introduces students to the basic concepts of economics, the study of how people and organizations use their resources to achieve stated goals, including not-for-profit organizations with typically limited resources. Discussions of the economic theoretical framework will be applied to the Human Services sector. Focuses on understanding pricing strategies, marketing perspectives, inequality, supply and demand, economic growth, the labor market and business dynamics from a domestic and global perspective within the unique context of the Human Services sector.

    Credits: 3








  
  • HSBA 140 - Principles of Accounting


    This course is an introduction to the basic concepts and standards underlying financial accounting systems, and is intended for students with no previous exposure to financial accounting. Concepts are studied from adecision-making perspective. Several important concepts will be studied in detail, including: revenue recognition, inventory, long-lived assets, present value, and long-term liabilities. The course emphasizes the construction of the basic financial accounting statements, the income statement, balance, and cash flow statement, as well as their interpretation.

    Credits: 3









Business Administration

  
  • BUSM 500 - Foundations of Business


    This course provides prospective MBA for Non-Profit students a graduate alternative for admissions prerequisites criteria. This course is only for applicants who have not completed coursework that satisfy the prerequisites. This pass/fail course covers the basics of economics, accounting and finance that is essential to understand the concepts presented in the MBA for Non-Profit.

    Credits: 3








  
  • BUSM 600 - Selected Applications of Accounting


    This course offers an in-depth study of accounting for the graduate student with no previous accounting background. The emphasis is on the preparation, interpretation, and use of financial statements for profit and nonprofit organizations. A management-oriented approach to accounting procedures is utilized.

    Credits: 3








  
  • BUSM 610 - Financial Management of Healthcare Organizations


    This course explores specific skills in modern financial management. The course covers the fundamental skills of identifying financial weaknesses and problem-solving in the healthcare sector. Special emphasis is on fund raising, budget control, and fund management. Analytical skills are enhanced in the subject areas of profitability and asset management. Financial reporting criteria are discussed and case study analysis is included.

    Credits: 3








  
  • BUSM 611 - Accounting for Decision Making


    This course emphasizes financial and managerial accounting concepts and terminology used in corporate policy setting and decision-making. Managerial planning and problem solving through the interpretation and evaluation of financial statements are emphasized. Analytical tools such as variance and ratio analysis are highlighted. The course develop skills associated with the communication and dissemination of managerial reports and recommendations.

    Credits: 3








  
  • BUSM 617 - Research Methods and Statistics for Business and Nonprofits


    The success of any organization is based on the decisions made by its leaders. This course focuses on how businesses and nonprofits conduct empirical research using statistical analysis to answer questions that solve problems and to take advantage of opportunities that result in better decision making.

    Credits: 3








  
  • BUSM 620 - Strategic Management of Healthcare Organizations


    This course explores specific issues and concepts in long-term strategic planning to ensure exemplary healthcare delivery. Skills in identifying opportunities and weaknesses in organizational development in the healthcare sector are taught. Special emphasis is on organizational and human resource development, client-based needs assessment, and asset utilization.

    Credits: 3








  
  • BUSM 625 - Strategic Marketing


    Strategic Marketing emphasizes the utilization and understanding of modern marketing strategies. Through real world exposure, the marketing process is examined including marketing research, consumer behavior, market segmentation, strategic planning, and the marketing mix-product, price, place, and promotion. Through working on real life marketing plans, students gather data, analyze marketing options, and prepare workable solutions.

    Credits: 3








  
  • BUSM 630 - Management in Long-Term Healthcare Organizations


    This course studies the problems of organizational effectiveness in long-term healthcare organizations and the impact of public policy, accreditation, regulation, and reimbursement on their operating policies and practices.

    Credits: 3








  
  • BUSM 635 - Operations and Information Management


    This course focuses on the business processes, procedures, and strategies used to transform various inputs into finished goods and services through an intensive study of the strategy, design, and operation of productive systems. The course also focuses on information, the design of systems used to manage it, and the benefits to be derived from it in an organizational and management context.

    Credits: 3








  
  • BUSM 642 - Managerial Finance


    The course covers modern financial theory and the financial analysis techniques used to run business organizations effectively and efficiently. The course provides knowledge of Capital Markets and current financial events necessary to enable the student to make competent and effective business decisions as a leader of a business entity. The Efficient Market Hypothesis, the Capital Asset Pricing Model, and Efficient Asset Pricing are covered. Harvard Business School cases are employed to integrate financial issues into an appropriate managerial context.

    Credits: 3








  
  • BUSM 650 - Leadership and Governance for Nonprofits


    Leadership and Governance for Nonprofits teaches the knowledge and skills to lead nonprofit organizations, their boards and staff through an understanding of the theories and models of leadership, organizational behavior, volunteer management, and human resource management.

    Credits: 3








  
  • BUSM 651 - Leading Organizations and People


    Organizational Behavior represents the human side of management.This course will provide the specific, necessary background and skills to make the managers of today and tomorrow as effective with the conceptual and human dimensions of management as they have been in the past with technical, functional dimensions.

    Credits: 3








  
  • BUSM 652 - Accounting for Nonprofits


    Accounting for Nonprofits provides students with the accounting tools required to manage a nonprofit business.Major emphasis is on fund accounting concepts with the major concentration upon financial statements and their use in accounting management. The preparation and use of budgets and the impact of legislative actions are also covered.

    Credits: 3








  
  • BUSM 655 - Fund Development and Philanthropy


    Fund Development and Philanthropy presents the principles, tools, and techniques of fundraising using a marketing foundation and a study of why individuals and corporations donate.It will encompass marketing, the principles of fundraising, and the tools and techniques to be used in fundraising, i.e., “the case statement,” grant writing, annual gift campaigns, planned giving, capital campaigns, and special events.

    Credits: 3








  
  • BUSM 660 - Law, Ethics, and Corporate Social Responsibility


    The course provides students with an overview of the principles of common legal issues in business. Topics include contracts, negotiable instruments, business organization alternatives, and consumer and antitrust law. In addition, the course covers matters related to business ethics and corporate social responsibility. Through readings and case studies, students learn to identify ethical issues, explore ethical decision-making, and consider the role of the business enterprise and society.

    Credits: 3








  
  • BUSM 675 - Entrepreneurship


    Entrepreneurship instructs entrepreneurship and an exploration of innovation, creativity and entrepreneurial history, economics and behavior on an individual basis and within the organization.Students will become familiar with current research, the basic theories, concepts, methods, and terminology used in the entrepreneurial process, patenting, intellectual property, and strategic planning.Students will learn how to formulate a business plan based on innovation development and be able to show the key components of an organization’s strategic plan incorporating innovation management.

    Credits: 3








  
  • BUSM 677 - Organization Research


    This course provides academic and practical skills in various types of data acquisition and associated analysis within organizational settings. The course focuses on quantitative and analytical techniques that are utilized by the industrial psychologist practitioner as outlined by the Society for Industrial and Organizational Psychology. The administration of questionnaires, interviews, training evaluation, attitude surveys, sampling procedures, survey research, formulation of research-based conclusions, and ethical standards are covered.

    Prerequisites & Notes

    and





    Credits: 3








  
  • BUSM 679 - Human Resource Management


    This course serves as an introduction of Basic Human Resource Information and practices common in domestic (U.S.) businesses, nonprofit organizations, and healthcare agencies. The course is presented from three view points: the strategic focus of HR as it fits within the mission and vision of the business, the day-to-day practical and tactical elements of HR; and the impacts of Federal, State and local legislation on HR practices. In addition, global human resource practices will be presented.

    Credits: 3








  
  • BUSM 684 - MBA Internship


    The MBA Internship provides students with practical work experience in a private, public, or nonprofit organization. It requires students to apply skills, principles and knowledge gained through the MBA curriculum in a professional setting. The internship aids in the transition from an educational to professional environment.

    Credits: 3








  
  • BUSM 688 - Special Topics


    This course consists of a series of one semester hour graduate seminars which focus on current topics in healthcare management; students choose three in consultation with an advisor. Topics of current interest to students are offered on a variable basis. A list of topics includes, but is not restricted to: home healthcare, health insurance, occupational medicine, death and dying, managing a health maintenance organization, health policy, facilities planning, hospital administration, managing a CCRC, hospice management, and negotiation skills.

    Credits: 3








  
  • BUSM 690 - Global Strategic Management


    This course is the culminating experience/capstone course for the Master of Business Administration degree. The course requires application of all previous learned educational experiences in accounting, economics, finance, management, and marketing. Extensive use of case analysis and strategic report writing is used to integrate all previous course materials in the analysis and resolution of complex strategic planning and management problems. The course develops a process for the entire life cycle of the strategy process and applies this process to real world and simulated strategic management situations found in the contemporary global marketplace.



    Credits: 3








  
  • BUSM 694 - Management of Compensation and Benefits


    This course focuses on managing employee compensation in contemporary organizations. Students examine the current state of compensation decision-making and learn how to apply theoretical and research developments in their decisions. Specific content includes strategic perspectives associated with the design of compensation systems as well as the determinants of individual compensation packages.

    Credits: 3









Business Management

  
  • BUSM 130 - Personal Finance


    This life skills course introduces students to a variety of topics, impacting students every day financial lives. Topics presented will assist students in making decisions regarding financial record-keeping, major asset purchases, budgeting, analysis of insurance decisions, investment alternatives, taxes, consumer borrowing and credit, retirement planning, trusts and wills. Aspects of personal financial planning stressed in this course will enable students to better manage their own funds.

    Credits: 3








  
  • BUSM 150 - Introduction to Business


    This is an introductory course that provides an overview of business and the role it plays in society. This course introduces students to the functional areas of business: accounting, economics, finance, management and marketing. Through surveying the structure of business and its external and internal environment, students gain a broad understanding of the business sector. There will be opportunities throughout the course to discuss current events in business and society as they apply to the topics being covered.

    Credits: 3








  
  • BUSM 210 - Principles of Accounting I


    This course emphasizes how financial statements communicate information about the business performance to internal and external users. The student is introduced to how to process and present financial information. Students learn how to record transactions, adjust balances and prepare financial statements for service and merchandise firms. Some elements of financial statements included are: cash, receivables, inventory and long-lived assets.  Concepts from this course are applied further in Principles of Accounting II.

    Prerequisites & Notes
    BUSM 150 - Introduction to Business 



    Credits: 3








  
  • BUSM 211 - Principles of Accounting II


    Accounting principles and practices from Accounting I are presented as they apply to the partnership and the corporate forms of business. The emphasis is on the analysis of accounting data as a decision-making tool in the areas of liabilities, taxation, capital stock, dividends and bond transactions. Financial statements and their components will be examined in detail. Automated accounting is integrated throughout the course.

    Prerequisites & Notes
    BUSM 210 - Principles of Accounting I  



    Credits: 3








  
  • BUSM 215 - Principles of Management


    This course covers the primary functions of management: planning, organizing, leading, and controlling. A multipronged approach is used for the course. Students are exposed to foundation theories in order to gain an understanding of management concepts. Concepts from this course are applicable both in a student’s personal and professional life.

    Prerequisites & Notes
    BUSM 150 - Introduction to Business 

    or

    permission of the Instructor.



    Credits: 3








  
  • BUSM 220 - Introduction to Healthcare Management


    The goal of this course is to introduce students to the common considerations involved in the management of a health services organization. The course is designed to introduce students to basic concepts related to the organization, management, and operations of a healthcare oriented business.  Throughout the course, the unique aspects of managing a health services operation will be discussed.

    Credits: 3








  
  • BUSM 221 - Principles of Marketing


    This is an introductory course to the field of marketing. While a wide variety of topics are discussed in the course, particular attention is paid to the four basic elements of marketing: product, price, place, and promotion. In addition, the course highlights broader marketing domains such as the marketing concept, marketing research, consumer behavior, the product lifecycle, and services marketing.

    Prerequisites & Notes
    BUSM 150 - Introduction to Business  

    or

    permission of instructor.



    Credits: 3








  
  • BUSM 230 - Concepts of Accounting


    This course introduces students to fundamental financial and managerial accounting topics.  The course seeks to provide students with an understanding of basic accounting terms, processes, statements, and the management applications of accounting concepts.  Emphasis will be placed on the use of accounting information for managerial decision-making within organizations.  This introductory course has been designed for non-business majors.

    Credits: 3








  
  • BUSM 240 - Health Care Finance


    This course will prepare future health care administrators for the responsibilities involved in managing a financially sound healthcare organization. Basic financial full capillary: concepts, processes, reports and financial statements are presented. This course covers the types of financial decisions healthcare administrators are likely to be involved with.

    Prerequisites & Notes
    BUSM 220 - Introduction to Healthcare Management  



    Credits: 3








  
  • BUSM 250 - Business Communications


    This course is designed to acquaint the student with the importance of communication in the workplace. Using the text as a foundation, it explores the different types of communication used in business. The course will address a variety of communication methods, including written and oral expression. The last segment of the course highlights presentation techniques and tailoring an effective message to reach a desired audience.

    Prerequisites & Notes
    ENGL 113 - College Writing I  

    and

    ENGL 114 - College Writing II  



    Credits: 3








  
  • BUSM 305 - Managerial Supervision


    This course deals with the concept of management skills in the area of supervision-setting objectives and accomplishing them through the efforts of others. The class time is primarily used to develop supervisory skills experientially.

    Prerequisites & Notes
    BUSM 215 - Principles of Management  



    Credits: 3








  
  • BUSM 310 - Business Information Systems


    This course presents technologies used in today’s business environment. Collaborative tools and competitive advantage gained through their use will be demonstrated. Application, design and use of computerized information systems in the business environment to increase efficiency will be explored. Word processing, spreadsheet and database software will be used for business, problem-solving and decision-making.

    Prerequisites & Notes
    BUSM 210 - Principles of Accounting I  

    and

    BUSM 211 - Principles of Accounting II  



    Credits: 3








  
  • BUSM 311 - Managerial and Cost Accounting


    This course explores the use of accounting information by managers to make decisions based upon a firm’s directives. Major topics covered include cost terms and methods, cost-volume profit analysis, profit planning, performance analysis, and capital budgeting decisions. Current best-practice software will be used extensively in this course.

    Prerequisites & Notes
    BUSM 210 - Principles of Accounting I 

    and

    BUSM 211 - Principles of Accounting II 



    Credits: 3








  
  • BUSM 315 - Financial Management


    This course emphasizes basic decision-making tools and analytic processes employed by managers. Topics covered include areas such as financial analysis, business financing, equity valuation, and asset management. The course also explores modern financial theory and the financial analytical techniques important to business operations. Throughout the course, topics related to current financial events will be highlighted.

    Prerequisites & Notes
    BUSM 210 - Principles of Accounting I  



    Credits: 3








  
  • BUSM 317 - Fund Development for Non Profits


    This course examines fund development for nonprofit organizations, specifically, the methods of writing grant proposals.  It focuses on the principles of fundraising, and the tools and techniques to be used in fundraising.  Methods of identifying potential funding sources, as well as the process of drawing up proposals and fundraising events are studied.  Some of the topics include; proposals and case statements, special events, foundation and corporate philanthropy, marketing and public relations events, government grant and contract programs, direct mail, and membership program, major gifts, and capital campaigns.

    Prerequisites & Notes
    BUSM 150 - Introduction to Business  

    and

    YDEV 180 - Organization and Management of Youth Programs  



    Credits: 3








  
  • BUSM 318 - Advertising


    The purpose of this course is to provide students with an understanding of the principles of advertising and marketing communications. The course explores the many facets of current advertising practices such as creative message strategy, media planning, and scheduling. Through lectures and assignments, students examine the many areas of consideration that managers must address in developing successful marketing communication plans.

    Prerequisites & Notes
    BUSM 221 - Principles of Marketing  



    Credits: 3








  
  • BUSM 320 - Financial Statement Analysis


    This course builds upon core accounting and finance concepts as it focuses on the effective analysis of financial statements. Topics include, but are not limited to, ratio, and profitability analysis, analysis of the balance sheet, income statement and statement of cash flows, forecasting, credit risk analysis, and earnings quality analysis. The course also examines the use of financial statement analysis in investment and credit decisions.

    Prerequisites & Notes
    BUSM 211 - Principles of Accounting II  

    and

    BUSM 315 - Financial Management  



    Credits: 3








  
  • BUSM 325 - Global Business Management


    The course introduces the theory, environment and practice of business in the context of an increasingly globalized economy.  Topics include: trade theory, cultural differences, international banking, logistics, and international economic and financial environments of the firm.

    Prerequisites & Notes
    BUSM 150 - Introduction to Business  



    Credits: 3








  
  • BUSM 330 - Investment Analysis


    The course examines financial markets and the concept of risk and return. Course content includes topics such as modern portfolio theory, market efficiency, securities, stock valuation models, and options/future markets. The course also covers modern financial theory and the application of theories related to the pricing of financial assets. Throughout the semester, the capital markets and current financial events are discussed.

    Prerequisites & Notes
    BUSM 210 - Principles of Accounting I  

    and

    BUSM 315 - Financial Management  

     



    Credits: 3








  
  • BUSM 335 - Business Ethics


    This course is a study of ethical problems in business with a focus on managerial decisions involving ethical issues. Course topics include ethics concepts, personal integrity, individual conscience, organizational loyalty, responsibility, conflicts and impact on the decision-making process in business settings. Students will examine current ethical issues in the business environment. In addition, the course will allow students to explore approaches to resolving ethical dilemmas.

    Credits: 3








  
  • BUSM 340 - Small Business Management


    This course will present an overview of the world of small business management and entrepreneurism. It will give students the tools to plan and organize a small business and its marketing strategies for success. It will examine how to manage human resources and diversity; financial planning and control; purchasing, inventory, and quality control; risk management and government relations.

    Prerequisites & Notes
    BUSM 150 - Introduction to Business  



    Credits: 3








  
  • BUSM 341 - Business Internship


    The field experience program in the student’s chosen concentration highlights academic study with a focus in business world activity. It offers students the opportunity to test classroom theory, align career goals, develop a professional outlook, improve communication skills, and deepen the understanding of the functions of business in the real world. Academic credit is dependent on the number of hours spent at the worksite per week. The course is for junior and senior business majors only. Proper paperwork must be completed by the student before credit is awarded.

    Credits: 3-6








  
  • BUSM 342 - Not-For-Profit Business Fieldwork Experience


    The field experience program in the student’s chosen concentration highlights academic study with a focus in the Not-For-Profit world activity.  It offers students the opportunities to test classroom theory, align career goals, develop a professional outlook, improve communication skills, and deepen the understanding of business in the real world of Not-For-Profits.  Academic credit is dependent on the number of hours spent at the worksite per week.  Proper paperwork must be completed by the student before credit is awarded.

    Credits: 3-6








  
  • BUSM 345 - Consumer Behavior


    The purpose of this course is to provide students with an understanding of the consumer decision-making process. Through lectures and assignments, students will examine how managers may use their understanding of consumer tendencies to develop successful marketing strategies. The course is designed to be both descriptive, and that theories and concepts are discussed, and application oriented, in that case studies, in class exercises, and class projects are utilized.

    Prerequisites & Notes
    BUSM 221 - Principles of Marketing  



    Credits: 3








  
  • BUSM 347 - Marketing Research


    The course provides students a comprehensive introduction to the fundamentals of the marketing research process. Coverage of the course includes research design, quantitative and qualitative data collection, data analysis, and the interpretation of results. Students will be asked to complete a course project that will encompass the development and execution of a marketing research study.

     

    Prerequisites & Notes
    BUSM 221 - Principles of Marketing  



    Credits: 3








  
  • BUSM 350 - Marketing for Non-Profit Organizations


    This course focuses on the application of marketing theory and techniques used in the nonprofit sector, with emphasis on consumer/client behavior, public relations, product/service development, pricing, and advertising.

    Prerequisites & Notes
    BUSM 221 - Principles of Marketing  



    Credits: 3








  
  • BUSM 351 - Organizational Behavior


    This course focuses on the study of how human behavior within an organization impacts organizational effectiveness. The course examines topics such as team performance, leadership, ethics, role structure, conference, motivation, and organizational design.

    Prerequisites & Notes
    BUSM 215 - Principles of Management  



    Credits: 3








  
  • BUSM 352 - Accounting for Not-For-Profit Agencies


    This course provides students with the accounting tools required to manage a non-profit business. Major emphasis is on fund accounting concepts with the major concentration upon financial statements and their use in accounting management. The preparation and use of budgets and the impact of legislative actions are also covered.

    Prerequisites & Notes
    BUSM 210 - Principles of Accounting I  



    Credits: 3








  
  • BUSM 353 - Income Taxes


    This course will examine the Internal Revenue Code pertaining to individual income taxes.  An emphasis will be the identification and analysis of issues that carry tax implications for taxpayers.  Topics include determination of taxable income, deductions and exemptions, accounting records, returns, computation of taxes and tax planning.  The subject matter will reflect the most recent tax law changes.

    Prerequisites & Notes
    BUSM 210 - Principles of Accounting I  

    or

    permission of the instructor.



    Credits: 3








  
  • BUSM 355 - Federal Income tax


    This course will examine the Internal Revenue Code pertaining to individual income taxes. An emphasis of the course will be the identification and analysis of issues that carry tax implications for taxpayers. Topics include determination of taxable income, deductions and exemptions, accounting records, returns, computation of taxes and tax planning. The subject matter will reflect the most recent tax law changes.

     

    Prerequisites & Notes
    BUSM 211 - Principles of Accounting II  



    Credits: 3








  
  • BUSM 360 - Statistics for Business and Economics


    This is an introductory-level course in basic statistics relating to the business and economic environment that integrates computer techniques and applications. The course will cover many basic topics including the following: methods of descriptive statistics, measures of central tendencies, basic probability rules, probability distributions, hypothesis testing and regression analysis.

    Prerequisites & Notes
    MATH 115 - College Algebra  or its equivalent.



    Credits: 3








  
  • BUSM 361 - Intermediate Accounting I


    This course is designed to broaden and strengthen the foundations and skills acquired any introductory accounting courses. Accounting principles are analyzed and applied to the preparation of the balance sheet, income statement, and statement of cash flows. An in-depth examination of cash, short-term investments, receivables, and inventories is presented. Additional topics include time value of money concepts, financial disclosures, related party transactions, subsequent events, ethical obligations, and global awareness in the accounting field.

    Prerequisites & Notes
    BUSM 211 - Principles of Accounting II  



    Credits: 3








  
  • BUSM 362 - Intermediate Accounting II


    This course is a continuation of BUSM 361 and explores additional topics involving the preparation and use of financial information. Emphasis is on examining the following balance sheet accounts; property, plant and equipment, intangible assets, investments, current and long-term liabilities, and the owners equity section of the balance sheet. Additional topics addressed include leases, pensions, income, tax allocation, accounting changes, and errors and corrections. Further consideration is given to analysis and interpretation of financial statements.

    Prerequisites & Notes
    BUSM 361 - Intermediate Accounting I  



    Credits: 3








  
  • BUSM 365 - Sales and Selling


    The course examines the role of the sales process in current business. The study is made of the components that make up the selling process from the early stages of the sale through closing the sale. Students analyze the importance of relationship selling to ensure long-term success. Assignments and in class exercises are utilized in order to allow students to better comprehend the principal after patience of selling. In addition, the issues involved in managing a sales force are addressed.

    Prerequisites & Notes
    BUSM 221 - Principles of Marketing  



    Credits: 3








  
  • BUSM 367 - Special Topics in Finance


    This special topics course will cover various topics related to the finance major. Possible topics include; insurance and risk management, financial markets and institutions, international finance, and real estate finance.

    Prerequisites & Notes
    BUSM 315 - Financial Management  



    Credits: 3








  
  • BUSM 370 - Electronic Commerce


    The course explores the effective use of technology and marketing of goods and services. The course highlights the rapidly evolving world of Internet marketing and strategies firms can use to utilize Internet as an effective marketing tool. Students gain insights and skills necessary to integrate the various functions of management with new electronic technologies and media. The course cover such topics as commercial payment systems, social media tools, website design and Internet advertising.

    Prerequisites & Notes
    BUSM 150 - Introduction to Business  

    and

    BUSM 221 - Principles of Marketing  



    Credits: 3








  
  • BUSM 372 - Services Business Managing and Marketing


    This course examines marketing fundamentals and strategies for service organizations.  The course will address a wide array of service marketing issues including: the elements of service quality, buyer behavior, managing the service encounter, the pricing of services, effective communication strategies for service organizations, the management of service employees, service blueprinting, marketing research concepts for services, and service error recovery strategies.

    Prerequisites & Notes
    BUSM 221 - Principles of Marketing  



    Credits: 3








  
  • BUSM 375 - Entrepreneurial Studies


    This course covers the theoretical and practical considerations involved in new business ventures.  In this course, a wide variety range of topics are examined, including: financing operations, personnel management, opportunity recognition, wealth creation, the economics of entrepreneurialism, and entrepreneurial success strategies. The creation of new business organizations and the use of innovative capabilities as tools to create economic value and wealth are also studied.

    Prerequisites & Notes
    BUSM 210 - Principles of Accounting I  

    or

    permission of the instructor.



    Credits: 3








  
  • BUSM 377 - Social Media Marketing


    This course explores the role of social media in business and its capacity to be used strategically.  In addition to gaining an understanding of social media principles, students will learn how social media may be used alongside other marketing strategies to achieve desired goals.  The course highlights the most effective ways to use the primary social media platforms available to organizations.  Lectures, assignments, and active social media projects are featured in the course.

    Prerequisites & Notes
    BUSM 221 - Principles of Marketing  



    Credits: 3








  
  • BUSM 379 - Human Resource Management


    This course examines the responsibilities of human resource managers or managers to perform the personnel functions. The course content includes work analysis, staffing, training and development, appraisal, compensation, union relations, communication, motivation, and legislation. Contemporary topics covered are employee recognition, employee assistance programs, burnout, and sexual harassment.

    Prerequisites & Notes
    BUSM 215 - Principles of Management  



    Credits: 3








 

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