Dec 06, 2021  
2021-2022 Springfield College Catalog 
    
2021-2022 Springfield College Catalog

Marketing


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Program Information


The Marketing major focuses on the many areas of marketing in the service and manufacturing industries. The focus is the delivery of goods and services and the allocation of resources to successfully do so. Courses are offered in the following areas; Consumer Behavior, Advertising, Market Research, Marketing Management and Services Marketing.  Careers in marketing are available in a variety of fields. Students are encouraged to pursue a psychology, graphic design, or creative writing minor.

For more information on the Marketing major and other business-related programs, click here.

To view a major program sequence to assist with course planning, click here.

Degree Information


Degree: Bachelor of Science (B.S.) with a major in Marketing

(120 credit hours) Requirements are subject to change.

Contact Information


For more information about the Marketing major, contact Dr. Mark Suazo, at (413) 748-3200, chairperson of the Business Management Department or the Admissions Office at (800) 343-1257.

Curricular Requirements


I. Core Curriculum (40 credits)


This Core Curriculum is faithful to the Springfield College mission and further strengthens the Humanics philosophy of educating students in spirit, mind, and body. It is a cornerstone of a Springfield College education. Regardless of one’s major, it provides a strong, developmental, and holistic foundation for leaders in service to humanity. Upon completion, all graduates will be prepared to learn, lead, and serve in diverse, multicultural, and global contexts as well as in any career path they may choose. They will have the knowledge, habits of the mind, skills, and abilities to face unexpected situations and challenges, the values and attitudes for self-motivation and a vision of service that stems from hope, optimism and making a difference, as well as the self-determination to maintain a healthy and active lifestyle.

View the Core Curriculum Requirements (40 credits)  section for a complete list of the domains and courses therein.

IIa. Additional Requirements (12 credits)


Select four courses from the following:

III. Electives


To complete a minimum of 120 credits

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