Dec 09, 2023  
2017-2018 Springfield College Undergraduate Catalog 
2017-2018 Springfield College Undergraduate Catalog [ARCHIVED CATALOG]

Marketing Minor

(15 credits)

The Marketing minor is designed to provide students with the knowledge and skills to contribute to the marketing function of an organization. The coursework exposes students to a wide variety of topics critical to the strategic decision-making of the business. Coverage areas include concepts related to product and service development, promotional efforts, distribution, pricing strategy, and service quality. Students are required to complete the Introduction to Business course in order to provide a broad overview of the functional areas of business. The required Principles of Marketing course lays the foundation for other marketing courses to present a more specialized focus. Beyond the two course requirements, students are permitted the opportunity to tailor their minor program to their interests by selecting from a range of marketing electives.

I. Required Courses (6 credits)

II. Additional Requirements (9 credits)

Select three courses from the following: (Note these selectives may not be used to satisfy another major or minor offered through the Business Management Department.)