SHSY 123 - Not-for-Profit Strategic Marketing

This course covers marketing concepts and terminology. This module will define basic marketing principles such as the marketing mix, positioning, competition and the four Ps of marketing. It will focus on the process of not-for-profit strategic marketing in order to increase capacity to lead the organization and to accelerate growth in membership and program.

Prerequisites & Notes
YMCA affiliation.

Credits: 2

Academic Catalog

SHSY 123 - Not-for-Profit Strategic Marketing