Apr 16, 2024  
2020-2021 Springfield College Catalog 
    
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2020-2021 Springfield College Catalog [ARCHIVED CATALOG]

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BUSM 350 - Marketing for Non-Profit Organizations

This course focuses on the application of marketing theory and techniques used in the nonprofit sector, with emphasis on consumer/client behavior, public relations, product/service development, pricing, and advertising.

Prerequisites & Notes
BUSM 221 - Principles of Marketing  



Credits: 3









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