Aug 17, 2022  
2019-2020 Springfield College Catalog 
    
2019-2020 Springfield College Catalog [ARCHIVED CATALOG]

BUSM 625 - Strategic Marketing


Strategic Marketing emphasizes the utilization and understanding of modern marketing strategies. Through real world exposure, the marketing process is examined including marketing research, consumer behavior, market segmentation, strategic planning, and the marketing mix-product, price, place, and promotion. Through working on real life marketing plans, students gather data, analyze marketing options, and prepare workable solutions.

Credits: 3