Aug 18, 2022  
2019-2020 Springfield College Catalog 
    
2019-2020 Springfield College Catalog [ARCHIVED CATALOG]

MOML 677 - Marketing and Public Relations for Nonprofit Organizations


This course introduces basic knowledge and understanding of strategic marketing and public relations for nonprofit organizations. Case studies are used to illustrate how nonprofit organizations effectively communicate with the client and the general public in order to build awareness, manage their public image and achieve their mission.

Credits: 2