HSBA 120 - Principles of Marketing

This course provides a solid understanding of the basic concepts, tools, strategies, and tactics necessary to develop effective marketing strategies for organizational sustainability and human services sector. Students will gain insight into real-world marketing strategies that will enable them to design effective marketing strategies. The focus is on the marketing mix, including determining customer’s needs in order to provide the right product; choosing the most effective distribution channel; establishing suitable pricing levels by balancing profitability with customer appeal and motivating purchases through targeted promotions. Marketing strategies will be examined in the context of customerdemographics, market competition, and business environments, considering the uniqueness of the human services sector.

Credits: 3

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HSBA 120 - Principles of Marketing