May 24, 2022  
2019-2020 Springfield College Catalog 
    
2019-2020 Springfield College Catalog [ARCHIVED CATALOG]

BUSM 377 - Social Media Marketing


This course explores the role of social media in business and its capacity to be used strategically.  In addition to gaining an understanding of social media principles, students will learn how social media may be used alongside other marketing strategies to achieve desired goals.  The course highlights the most effective ways to use the primary social media platforms available to organizations.  Lectures, assignments, and active social media projects are featured in the course.

Prerequisites & Notes
BUSM 221 - Principles of Marketing  



Credits: 3