Dec 10, 2022  
2019-2020 Springfield College Catalog 
    
2019-2020 Springfield College Catalog [ARCHIVED CATALOG]

SMRT 340 - Managing Client Services and Sales


To reinforce the foundations of service to the client, this course is designed to provide students with the foundational and experiential knowledge about servicing all types of clients/customers in the field of sport. Primary concepts include understanding the role of client relations and ticketing in an organization, proper sales techniques, market study analysis, social media analytics, personal selling, networking, recruiting and selection of salespeople, sales training, developing and managing client/ticketing department, research processes, and evaluation of performance. Emphasis will be placed on case analysis, problem solving techniques, listening skills, communication, and field practice experience in modern society.

Prerequisites & Notes
SMRT 278 - Customer Hospitality  



Credits: 3