Aug 17, 2022  
2019-2020 Springfield College Catalog 
    
2019-2020 Springfield College Catalog [ARCHIVED CATALOG]

BUSM 347 - Marketing Research


The course provides students a comprehensive introduction to the fundamentals of the marketing research process. Coverage of the course includes research design, quantitative and qualitative data collection, data analysis, and the interpretation of results. Students will be asked to complete a course project that will encompass the development and execution of a marketing research study.

 

Prerequisites & Notes
BUSM 221 - Principles of Marketing  



Credits: 3