May 24, 2022  
2019-2020 Springfield College Catalog 
    
2019-2020 Springfield College Catalog [ARCHIVED CATALOG]

BUSM 372 - Services Business Managing and Marketing


This course examines marketing fundamentals and strategies for service organizations.  The course will address a wide array of service marketing issues including: the elements of service quality, buyer behavior, managing the service encounter, the pricing of services, effective communication strategies for service organizations, the management of service employees, service blueprinting, marketing research concepts for services, and service error recovery strategies.

Prerequisites & Notes
BUSM 221 - Principles of Marketing  



Credits: 3