May 24, 2022  
2019-2020 Springfield College Catalog 
    
2019-2020 Springfield College Catalog [ARCHIVED CATALOG]

BUSM 365 - Sales and Selling


The course examines the role of the sales process in current business. The study is made of the components that make up the selling process from the early stages of the sale through closing the sale. Students analyze the importance of relationship selling to ensure long-term success. Assignments and in class exercises are utilized in order to allow students to better comprehend the principal after patience of selling. In addition, the issues involved in managing a sales force are addressed.

Prerequisites & Notes
BUSM 221 - Principles of Marketing  



Credits: 3