May 24, 2022  
2019-2020 Springfield College Catalog 
    
2019-2020 Springfield College Catalog [ARCHIVED CATALOG]

BUSM 318 - Advertising


The purpose of this course is to provide students with an understanding of the principles of advertising and marketing communications. The course explores the many facets of current advertising practices such as creative message strategy, media planning, and scheduling. Through lectures and assignments, students examine the many areas of consideration that managers must address in developing successful marketing communication plans.

Prerequisites & Notes
BUSM 221 - Principles of Marketing  



Credits: 3