May 24, 2022  
2019-2020 Springfield College Catalog 
    
2019-2020 Springfield College Catalog [ARCHIVED CATALOG]

BUSM 221 - Principles of Marketing


This is an introductory course to the field of marketing. While a wide variety of topics are discussed in the course, particular attention is paid to the four basic elements of marketing: product, price, place, and promotion. In addition, the course highlights broader marketing domains such as the marketing concept, marketing research, consumer behavior, the product lifecycle, and services marketing.

Prerequisites & Notes
BUSM 150 - Introduction to Business  

or

permission of instructor.



Credits: 3